Sheremetyevo international airport will take part in the campaign to promote Russia on the domestic and international markets. Sheremetyevo international airport and the FSUE “National marketing center Visit Russia” signed an agreement on strategic partnership, which involves joining efforts and possibilities to maximize the potential of the market of inbound and domestic tourism. Sheremetyevo airport will become one of main points of referece of further project implementation of Visit Russia.
Sheremetyevo airport resources will be used to inform a wide audience travelling Russian and foreign citizens on the tourist routes of Russia. For its part, the airport is interested in increasing inbound tourist arrivals and increased passenger traffic on the airlines flights.
“Partnerships are the basis for the implementation of the marketing policy of Russia in promotion area of tourist potential. Network expansion of project participants increases the effectiveness of the steps taken and increases the overall cumulative effect. Cooperation with Sheremetyevo airport, which is the main air gate of Russia, mutually strengthens our position by combining informational and material resources to conduct marketing campaigns. And we directly demonstrate to travelers airport infrastructure and quality of service from arrival to Russian Federation, which is especially important at the point of FIFA Confederations Cup 2017 and World Cup 2018”, — said Deputy head of the Federal tourism Agency, which supervise the project Visit Russia, Sergey Korneev.
Under the agreement efforts will be focused on creating comfortable environment for tourists arriving to Russia trough Sheremetyevo airport and travelling within the country. Airport facilities will be equipped with visual materials, booklets on the tourist field of Russia.
At present, based on the recommendations of the Department of national policy, interregional relations and tourism of Moscow and the Ministry of culture in Moscow region Sheremetyevo airport has developed Moscow guidebook in Russian, English and Chinese for passengers. Guidebooks are available at branded desks in the passenger terminals at baggage claim area. On a regular basis in SVO organizes various exhibitions to promote the cultural and historical heritage of Russia, Russian achievements, attractions and nature.
Currently, an exhibition “Russia of bird-eye view”, which based on the panoramic images of pristine nature in different regions of the country, taken from a helicopter, is available at the art gallery in Terminal Е.
“Our partnership with Sheremetyevo airport constantly develops. Our mutual aim to present tourist product of Russia and to improve services provided to our guests have resulted in our agreement. We look forward to the joint organization of marketing events abroad; improve communication with airlines, distribution of information for foreign tourists about the unique routes and places in Russia., overall promotion of domestic tourism. Such cooperation will allow to present all opportunities of Russia on the eve of the World Cup 2018”, — said the Head of the FSUE “National marketing center for tourism Visit Russia” Yuliya Mokhova.
“Sheremetyevo airport supports the project ‘Visit Russia’. Similar programs were successfully implemented in all countries, and effective interaction of airports and tourist centers has been repeatedly confirm by the examples of countries such as UK, Norway, Finland, Ireland and others. We welcome active promotion of Russian tourist potential abroad and cooperation between airport, the Federal tourism Agency and the National center for tourism Visit Russia will help to increase tourist flow to Russia, expand routes of Russian airlines and stimulate new international airlines to begin their operations to Moscow, Russia, especially taking into account coming World Cup 2018 in Russia”, — said Deputy General Director for Commerce of JSC “International airport Sheremetyevo” Pashkovsky Denis.
The parties will conduct showcases of the Russian tourist potential at international exhibitions, road shows, in marketing campaigns. Participation of Sheremetyevo airport in abroad showcases will further attract the attention of professional participants of tourist market.
The Federal tourism Agency is implementing a new marketing strategy of promotion of tourist potential of Russia Visit Russia/Time to rest in Russia in 2015.
The FSUE “the national marketing center for tourism Visit Russia” carries out activities abroad, with the aim of promoting Russian tourism potential and formation of positive image of Russian Federation as the country favorable for tourism and recreation, with the goal of developing inbound tourism.
Sheremetyevo International airport is the largest Russian airport in passenger and cargo traffic, take-off and landing operations and airport area. The route network of Sheremetyevo reaches more than 200 destinations. In 2015 Sheremetyevo served 31 million 612 thousand passengers.
Sheremetyevo is the best airport in Europe for quality of service in 2012, 2013 and 2015 in the ranking of the ASQ (Airport Service Quality) ACI (Airports Council International is airports Council international). In the authoritative ranking of British industry Agency OAG Sheremetyevo at the end of 2014 and 2015 took second place in the world for the punctuality of flights in the category of medium sized airports.